What Is Olelo?

Olelo is a social media management software that helps you understand your brand personality beyond the cumbersome analytics.

How do I use Olelo?

1. Sign up using https://olelo.app/register
2. Link your Facebook Account
3. Start adding pages

Know Your Audience.

Olelo helps businesses understand online conversations and transform them into actionable insights and meaningful conversions.

We provide powerful social media marketing and analytics tools so marketers and analysts have the unparalleled ability to listen, understand and engage with their customers.

 

Analytics

Make sense of the noise.

Olelo's comprehensive analytics engine allows you to monitor your social media trends and insights from a single dashboard.

It is more than just numbers and analytics. Online or offline, a brand’s personality is important. Using proprietary technologies and modern data science, Olelo helps you understand the best brand positioning strategies to focus on the ones that truly matter—your audience.

 

Personality AI

Compare yourself against your audience.

Olelo uses advanced personality and psychographic insights to provide a richer and broader analytical context. Using the Big Five Personality Traits framework, Olelo makes it easy to understand the gaps in your messaging strategy, and meet your audience where they are.

Listening

Track your competition's social media presence.

Stay on top of the competition by monitoring their online presence and engagement with their audience. Olelo helps you understand your competition in real time and keeps you poised to win the market.

 

Get started with Olelo

Register for a free account, and gain access to the following features:

  • Single page enrollment
  • Self behavioral insights
  • Analysis of mentions per month (up to 1000 messages)
  • 3 months active data duration
  • Realtime social listening

What's the difference between My Accounts and External Accounts?

My Accounts means Facebook Pages the you own and manage. This gives you more insights and realtime features.

External Accounts means Facebook Pages that you do not own and do not manage. You can still monitor these pages but not realtime and with less features.

What are the charts generated?

OLELO processes Posts and Comments and classifies them as Self and Audience. There are 3 major charts generated; OCEAN, NEEDS and VALUES.

What is OCEAN?

OCEAN or Big Five personality characteristics represent the most widely used model for generally describing how a person engages with the world. The model includes five primary dimensions: Openness,  Conscientiousness, Extraversion, Agreeableness, Neuroticism or Emotional range. Each dimension has six facets that further characterise an individual according to the dimension.

Openness is the extent to which a person is open to experiencing different activities.
Conscientiousness is a person's tendency to act in an organised or thoughtful way.
Extraversion is a person's tendency to seek stimulation in the company of others.
Agreeableness is a person's tendency to be compassionate and cooperative toward others.
Neuroticism, also referred to as Emotional Range or Natural reactions, is the extent to which a person's emotions are sensitive to the person's environment.

What is NEEDS?

Needs describe which aspects of a product are likely to resonate with a person. The model includes twelve characteristic needs: Excitement, Harmony, Curiosity, Ideal, Closeness, Self-expression, Liberty, Love, Practicality, Stability, Challenge, and Structure.

What is VALUES?

Values describe motivating factors that influence a person's decision making. The model includes five values: Self-transcendence / Helping others, Conservation / Tradition, Hedonism / Taking pleasure in life, Self-enhancement / Achieving success, and Open to change / Excitement.

Why does my Olelo dashboard show no data?

This means that there are not enough words to process and generate the Profile Charts. Olelo needs a minimum of 150 words from the Page Posts and Comments to process so it can give you an accurate score for the Profile Charts.

Can Olelo provide historical data?

Olelo gives you realtime data from the moment you add your page. We keep your data based on your monthly subscription plan.

How can I generate a profile?

On the Behavior module, pick a date range and click Generate. This will then show up on the list of Previous Profiles. It takes a couple of minutes to an hour to generate the profile depending on the amount of posts and comments fetched based on your chosen date range.

When do I get charged when I upgrade/downgrade my plan?

Billings are prorated based on your monthly bill cycle. When you choose to upgrade or downgrade your plan, this will be computed against your billing cycle.

What does it mean when the score of Self and Audience have a huge discrepancy?

Please contact us at support@olelohq.com to know more about your Profile scores and how we can improve them.

For more questions and other concerns, please contact support@olelohq.com.

For our latest release notes, click here.